Strategy Services

The first step to aggressive brand and business development success is to discover the who, what, when,
where, why and how of you market—and your competition. The next step is to form a measurable,
quantifiable and executable strategic marketing plan. No major player in the B2B or B2C space makes a
marketing move without diligence and planning.
Unlike agencies that focus primarily on creative panache, we focus on knowledge relative to your
product and service lines, infrastructure challenges, internal business processes, and channel or affiliate
opportunities. We learn from how you sell to how you ship, and we’ll deliver a strategic blueprint that
captures every brand and business development opportunity along the way. If you’re building on-the-
fly, we build with you. If your marketplace is shifting, we’ll shift. Strata’s proprietary planning process -
BrandROI™ -brings focus, timelines and accountability to your objectives with street-wise strategy that
comes from quantifiable intelligence, not guesswork.