Greater Newport Physicians

Pain Point: Revitalize our Brand

Greater Newport Physicians, an Independent Physician Association was acquired by MemorialCare Health System but wanted to maintain the strength of their brand and promote their elite physicians. They also wanted to feature selected patients who shared their stories of satisfaction with the top-rated physicians group. The ad campaign was a component of GNP Stories, an mulch-faceted, integrated campaign of videos, TV commercials, print ads, digital media and direct mail.